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Mel Wiltsey and Alex Santos, the co-owners of Honey and Bro Co. spill all the tea on how they're running an online baby and children's clothing boutique!

Here's a peek at what we chat about:

• The behind-the-scenes of building an online baby clothing boutique from scratch—from sourcing fabric blends to working with manufacturers and testing samples on their own kids
• What it's really like to co-own a business, including how they divide responsibilities, communicate honestly, and keep resentment out of the picture
• How they're staying true to their community-first mission (even as they grow)
• How they make sure their clothing stays affordable for everyday moms and dads
• The hard-earned lessons from their first year plus in business---including the inventory mistakes, the manufacturer breakups, and why they wouldn't change a thing

Whether you're thinking of starting your own business or you're already in the thick of it, Mel and Alex bring so much wisdom and realness to this conversation and they're the perfect example of how there's always a way to bring an idea to life!

Support Honey and Bro Co (and Mel and Alex) by supporting their small business:

• Check out their website which has clothing for newborns through kiddos age 5. (Use discount code Paige15 at checkout for an extra 15% off your order!)
• Follow them on IG or TikTok!

Get access to the Success Recalibration Ritual here! You deserve to feel good about the way you're doing life and business and motherhood no matter what season of life you're in.

Are you an ambitious mom looking to start or grow your business in a way that feels aligned? Here's what to do next:

1. Follow me on Instagram @MomBossFreedom and subscribe to the podcast so you don't miss the newest episodes!
2. Book a free Clarity & Connection chat: https://calendly.com/mombossfreedom/clarity-and-connection-chat
3. Access the Success Recalibration Ritual so you can start feeling more successful more often as a mom and business owner: https://stan.store/MomBossFreedom/p/get-the-success-recalibration-ritual
4. Access supportive freebies like the 5 Mindset Shifts to Re-energize Your Biz as a Mompreneur and 3 Nervous System Shifts That Unlock Sustainable Growth for Mompreneurs: https://stan.store/MomBossFreedom

If you're reading this, our paths were meant to cross :) I can't wait to support you in starting or growing your business as a busy mom!