In Episode 4 of BTS: TBTS, Alli makes a big time jump—goodbye, early aughts religious curiosities; hello, 2020, pandemic scrolling, and a social media algorithm that changed everything.

What started as idle Instagram voyeurism during lockdown quickly turned into a deep dive into the world of Christian influencers: their language, their aesthetics, their confidence, and the very particular way they speak to (and shape) young women online. As Alli traces how this unexpected obsession became the creative spark for Too Blessed to Stress, she reflects on the strange intimacy of influencer culture, the power of branding, and what it means to study a belief system you don’t share—but can’t stop watching.

In this episode, we cover:

• The pandemic scroll that rewired Alli’s algorithm forever
• The language, aesthetics, and “seasons” of Christian influencer culture
• Influencers, couples, and ministries that became unexpected creative research
• Lurking Reddit, fundie snark, and ethical discomfort
• Turning cringe-worthy internet obsession into fiction that feels real

Next up: Alli goes deeper into the writing process itself—how she transformed this research into characters, scenes, and a story that early readers say feels uncomfortably authentic.

• Too Blessed to Stress — available for pre-order now
• Events for Too Blessed to Stress
• Follow Alli on Instagram: @allihoffkosik
• Follow Alli on Substack: Getting It Alli Together

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