$4.5M in 70 Days: How k2o Builds at the Speed of Culture with Jay Hunter, CEO of k2o by Sprinter
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$4.5M in 70 Days: How k2o Builds at the Speed of Culture with Jay Hunter, CEO of k2o by Sprinter
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Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth.
In this episode, Jay Hunter, CEO of k2o by Sprinter, joins Sarah Crow and Lily Comba to unpack what it takes to launch and scale a brand at speed. From going live days before Coachella to building a creator program designed for both awareness and conversion, Jay shares the operating principles behind k2o’s first $4.5M in sales. They get into why 70% perfect can beat waiting for 100%, how to structure creator economics when most partnerships won’t become breakout performers, and why the best creator programs make it easy for creators to earn across TikTok Shop, Instagram, Meta, and beyond.
Field Notes is the operator’s playbook for brand, creator, and growth, hosted by Lily Comba, Founder + CEO of Superbloom. and Sarah Crow, Head of Creator Strategy at Superfiliate.