You can tell AI you want to sound conversational, warm, smart, and a little funny. You can ban corporate jargon, motivational fluff, and anything that gives even a whiff of tech-bro energy.

And AI still has to decide what all of that actually means.

Because “professional” looks very different for a founder and CEO who works at a corporate office in a suit than it does for a founder and CEO who works on her laptop at a beach bar with her dog in a Free People romper and flip-flops.

Describing the brand voice gives AI rules and guardrails, but real examples tell AI what that means IRL.

This episode wraps up the series on the 5 Files framework, with the last two files that help AI create marketing that sounds like you - without accidentally leaving it up to AI to decide what you meant when you said that you want to sound "professional, empathetic, and warm".

Listen to find out:

• Why brand voice rules and gold-standard examples belong in two separate files
• What to document in your Brand Voice Rules file
• The content, testimonials, and proof to collect for your Examples and Proof file
• How to build a useful example library when your business or content is still new
• Why improving the source files works better than fixing the same off-brand output over and over

00:27 - The final two files in the 5-file AI onboarding system

05:41 - Why voice instructions and examples need separate files

07:29 - Why describing your brand voice is subjective if you don't show it what you mean

08:13 - The voice rules that stop AI defaulting to internet marketing

10:41 - Why you can only explain your voice for so long

12:30 - What belongs in files 4 and 5

16:07 - How to build a brand voice from influences without copying them

18:34 - Treating the Five Files as a living business resource

19:24 - Fixing the source instead of rewriting every bad draft

Grab the FREE 5 Files Guide to discover the five core files you need to onboard AI like a marketing agency - so it knows your business, buyers, offers, voice, examples, and standards before you ask it to help create your marketing.

Taylor Marks is an AI Marketing Strategist, former six-figure Meta ads agency owner, and the host of Pretty Smart Marketing.

Over the past decade, she's created, managed, and audited hundreds of funnels, launches, and campaigns for online businesses. Now she helps non-techy online business owners turn AI into a business-aware marketing collaborator that can help them think strategically, develop their ideas, and create stronger marketing without losing their voice or lowering their standards.

Pretty Smart Marketing is practical AI-assisted marketing for overwhelmed online business owners who want more support, less rewriting, and zero robot energy.

Each week, Taylor shares smart strategies for creating stronger messaging, positioning, offers, emails, sales pages, content, funnels, and other marketing assets - with AI helping carry the work forward and the human behind the business staying firmly in charge.

Come for the original AI collaboration methods and real-world marketing strategy. Stay for the honest experiments, occasional chaos, and smarter ways to get the work out of your head and into the world.