『372: Create Digestible & Resonant Content with Mimi Banks』のカバーアート

372: Create Digestible & Resonant Content with Mimi Banks

372: Create Digestible & Resonant Content with Mimi Banks

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 https://youtu.be/oIGvtm47c2c Mimi Banks, Founder and CEO of MB Social, helps beauty brands create digestible & resonant content while building social media communities where every customer feels heard. Drawing on 15 years at L’Oréal USA and her experience leading social media for Lancôme, Mimi built a fully distributed agency around warmth, attention, honesty, and genuine community engagement. In this conversation, Mimi introduces The User-Generated Content Framework—Make It Look Real, Don’t Over-Produce, Use the Product Sensibly, Ensure Light & Sound Works, and Keep the Product Up Close. She explains how brands can create user-generated content that feels relatable while maintaining professional quality. Mimi also discusses using AI to extend limited creative assets without creating fake influencers, growing through social listening and the question “How can I help?”, and keeping humans involved in community management. She shares why brands must listen before engaging on Reddit and how MB Social and Med Creator 101 help beauty brands and healthcare professionals strengthen their social media presence. — Create Digestible & Resonant Content with Mimi Banks Good day. Steve Preda here, and my guest today on the Management Blueprint, Mimi Banks, the Founder and CEO of MB Social, a leading full-service social media agency specializing in beauty, with a strong focus on skincare. MB Social is based in LA but has a fully distributed workforce, and it partners with top-tier brands and experts. Mimi spent 15 years at L’Oréal USA in New York and Paris, where she led social media for Lancôme. So Mimi, welcome to the show. Thank you for having me. I think you’re the first beauty entrepreneur on this show, so— Oh, really? Wow. It’s pretty special. 360 episodes in, great to have you here. Wow. Thank you for having me. I’m excited to represent the beauty industry today. That’s right. You also have a company name which is similar to my former company name. Yours is MB Social. We were MB Partners. Oh, I love it. Yeah. I love it. It kind of resonates with that. So jumping in, what is your personal why, and how are you manifesting it at MB Social? So just to get straight to the point, my why comes down to one belief. Everyone wants to feel heard. I learned that pioneering community management benchmark at L’Oréal long before community management was even a job title, and I built MB Social entirely on it. Behind every comment, every DM, every tagged post is a real person who wants to be heard, who deserves a real response.Share on X Wow. And then, so how do I manifest that? I manifest it every day by treating our clients and their audiences in a way I’d want to be treated, with warmth, attention, and honesty. So it’s why our community managers do what they do. They learn the inside jokes. They learn the regulars, and this is actually also how I run MB Social. We listen, and we care. Love it. That’s our operating system. That’s a pretty robust one, I must say. I like to think of a company as it’s a group of people dedicated to a mission. And if you engage and energize and inspire and care for these people, then you can’t go too much wrong. That’s true. Yeah. So tell me about how you came with this idea that you wanted to… I mean, you had a great career working for the greatest brands in beauty. What prompted you to strike out on your own, or strike out on your own? So essentially, at age 30-something, I was given the opportunity to lead social media for the Lancôme brand. Just started it. And I found that, again, at age 30-something, I fell in love with this job. I had been working for a long time, still passionate about working for L’Oréal, but I hadn’t found my why, and then it clicked for me. I fell in love. I saw that I was good at it. But what happened was, even after two years winning awards, doing all of the things, being the first, getting cited in the greatest publications, or exceeding my goals, there was nowhere to go. I was too early, and this was in 2014. So I did what many entrepreneurs do, and I followed my belief. I got offered a job to work at a startup that was all about user-generated content, which was absolutely amazing. And there I took the leap for six months. People thought I was crazy, but I went based on my belief and my hunch, and the rest is history. I then started off my path with saying, “How can I help?” And that’s been the motto that we’ve had for the past 12 years at MB Social. So this startup that you joined was MB Social, or? No. So the startup I joined was a startup called Preen.Me. It was a community of creators. They created user-generated content for beauty brands. So I was really passionate about user-generated content, again, in 2014, so it was amazing. And a friend of mine who used to work at L’Oréal worked there. And so I left my job that was in a corporate environment, ...
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