Julia Ewert is a published author, LinkedIn Learning sales instructor and one of Australia's leading sales strategists and professional negotiators. She teaches the Infinite Sales System and helps companies build repeatable sales systems that lift conversions without pressure or discounting, and she has worked with our team at Smartfix.

In this episode, Julia and I talk about why so many business owners say they don't do sales, where the stigma comes from, and why a dishonest tradie says more about that person than it does about sales. We get into price objections, "I need to speak to my partner", and why the fortune really is in the follow-up.

Full write-up, links and transcript: https://www.hypotential.com/podcast/julia-ewert/

We also cover how to ask permission to call back, why open questions help you recommend the right fix, why a confused mind always says no when a quote has too many options, and whether you should give the price on the spot.

Julia shares how she tests salespeople in an interview, why sales training without a process is a band-aid on a severed limb, how she wrote her book From Pitch to Profit in five weeks by speaking it, and how 37 follow-ups over 3 years and 4 months won her Crown as a client.

A practical conversation for anyone who quotes jobs for a living.

Connect with Julia Ewert:

Website: https://juliaewert.com

LinkedIn: https://www.linkedin.com/in/juliaewert-sales-strategist-professional-negotiator/

The Donut Card (newsletter): https://juliaewert.com/donutcard/

The Infinite Sales System: https://juliaewert.com/infinite-sales-system/

From Pitch to Profit: https://juliaewert.com/book/

Watch this episode on YouTube: https://www.youtube.com/watch?v=XYGtawSRsKE

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