HR isn't just supporting the business. It may be one of the biggest places leaders are leaving growth, profitability, and enterprise value on the table.

Nikki sits down with DeeAnn Palin, founder of ONPOINT Business Solutions, to unpack why people strategy should be treated as business strategy. Drawing from decades of experience coaching CEOs and supporting founder-led and private equity-backed companies, DeeAnn shares how smarter decisions around talent, compensation, benefits, leadership, and retention can uncover millions in hidden value.

From reducing costly turnover to building stronger leadership benches and using AI to strengthen HR decision-making, DeeAnn challenges leaders to stop viewing HR as a cost center and start seeing it as a growth engine. Because a profitable company and a people-first culture aren't competing priorities. The right strategy can create both.

Additional Resources:

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Nikki's Key Takeaways:

• People strategy can become your strongest lever for growth.
• HR should drive business outcomes, not just manage compliance.
• High turnover quietly drains profitability and enterprise value.
• Strategic total rewards can attract and retain stronger performers.
• Great HR partners balance people, performance, growth, and risk.