Andrew "Doza" Handoa was working 100-hour weeks, struggling to keep his gym alive. Years later, a heart attack at 40 completely changed how he thought about business and success.

In this episode, Jack Thomas sits down with the founder of Geronimo Academy to unpack what actually makes a profitable gym business, from building a brand that avoids price wars to improving sales, labour efficiency and profit margins.

Doza also shares how changing his own business from chasing revenue to chasing impact led to 10x growth, and why the gym owners who win over the next few years will think more like media companies than traditional fitness businesses.

A practical, no- nonsense conversation on building a gym that makes money without taking over your life.

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