Chris Wilson arrived in Australia in 2012 as a backpacker with almost no money. Today, he runs one of the country's most exciting boutique personal training businesses, with memberships costing up to AU$580 per week.

Host Jack Thomas sat down with the founder of Chris Wilson Fitness Studio to discuss why hospitality beats traditional customer service and the mindset behind charging more.

They discuss premium positioning, client experience, staff retention and the small details that create exceptional businesses and experiences.

Filmed during Beyond Activ in Bangkok.

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