『315: The One Thing That Makes People Say Yes with David Allison』のカバーアート

315: The One Thing That Makes People Say Yes with David Allison

315: The One Thing That Makes People Say Yes with David Allison

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What if the reason people aren't buying, engaging, staying, or following your lead isn't because they need another motivational poster about "teamwork"? It might be because you have no idea what actually matters to them. In this episode, Erin sits down with David Allison, founder of the Valuegraphics Research Company and author of The Values Map, to talk about why demographics, generic corporate values, and a bunch of buzzwords slapped on an office wall don't tell us nearly as much as we think they do. David shares how understanding what matters most to people can make you a better leader, marketer, salesperson, and overall human trying to get other humans to do things. They also dig into how to uncover someone's real values without creepily asking, "So...what are your deepest values?" and why values alignment might explain why certain jobs, people, opportunities, and even parties just click while others make you want to fake a babysitter emergency and leave. In this episode, you'll hear: Why corporate values often become expensive wallpaper and what actually motivates employeesThree questions that reveal what matters most to someone without turning the conversation into a therapy sessionHow to use curiosity and the "Third Why" to get past surface-level small talkWhy understanding someone's values can make selling, leading, and influencing a whole lot easierHow David realized the traditional definition of success was basically a lie for him and why building your work around what matters most can make it suck significantly less Resources Mentioned in the Episode: Check out David's Website: www.davidallisoninc.comLearn more about Value Graphics: www.valuegraphics.com Pre-order David's book, "The Values Map: Discover What Drives You and How to Move Others"Follow David on LinkedIn at davidallisoninc/ Book Erin to speak Ready to modernize your culture, liberate your leadership, and differentiate your business without sounding like every other company on LinkedIn? Bring Erin Hatzikostas in to show your team how authenticity can become an actual strategic advantage, not just another corporate buzzword. Book Erin to Speak If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple "plays" to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Follow Erin on LinkedIn or InstagramTake our simple, fun and insightful "What's your workplace superhero name?" quiz Unleash your Authentic Superpower with Erin's book, You Do You-ishThrow out half the playbook and start competing in a league of your own. Check out Erin's book, The 50% Rule.Work with UsOr just buy some fun, authentic, kick-ars merch here To connect with Erin and/or Nicole, email: hello@bauthenticinc.com DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsuitable for younger audiences. Tweetable Comments "What matters most to us drives everything we do." "Your corporate values are not the human values of the people who are showing up at your corporation." "Authenticity is, I'm gonna say, not a value, it's the end result of values alignment." "It was, 10 years of living a lie that I didn't know was a lie, because I'd only been taught that this was the truth." Podcast Transcript Erin Hatzikostas sits down with David Allison, founder of the Valuegraphics Research Company, to explore what really motivates people at work. They unpack the difference between corporate values and human values, how leaders and salespeople can discover what matters most to someone, why values alignment influences engagement and decision-making, and how understanding your own values can help you build a career that actually fits. Why "Values" Might Be the Wrong Word Erin: What's the biggest misconception you get when people call you the values guy or talk about the research you do around values? David: One of the biggest confusions is just the word values. We're all used to sitting in boardrooms talking about mission, vision, values. The CEO sends out the annual note saying they've finally figured out the corporate values, and usually they're the same as everybody else's corporate values. They go up on the wall behind the receptionist, everybody's happy, and then they're forgotten about 24 hours later. We also run around talking about what we think our values are. Politicians tell us what our values are. So I actually don't love using the word anymore. What works better is asking: What matters most? What matters most to you? What matters most to your customers? What matters most to your employees? That gets much closer to the kind of values I'm researching. Erin: And it feels more distinctive too. Instead of asking somebody for five or ten values, you can start with one or two things that really matter. David: Exactly. Through our research, we've ...
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