LinkedIn is the best place for business leaders to get ahead on social media, but so many are either afraid to start or lack the time to figure out the best strategy. How can that be fixed? Ghostwriters.

However, most ghostwriting clients will never admit they use one. So how do you prove the work?

Maria Marchewka writes LinkedIn for busy executives and founders — the people who've climbed the corporate ladder and then freeze at the idea of posting.

In this episode of Beyond Social, Maria walks through her entire system: the 30-minute monthly call, the 10 custom questions, and how she turns a transcript into a month of posts that still sound like the person who said them.

We get into why commenting beats posting for anyone starting out, what she does when a call produces nothing usable, whether the LinkedIn algorithm is actually out to get you, and LinkedIn's new "seems like AI slop" button — which is either a good idea or a loaded gun, depending on who's holding it.

Chapters
00:00 — Nobody wants people to know they use a ghostwriter
00:25 — Who Maria is and what she actually does
02:46 — Quitting the 9-to-5 to work 24/7
03:01 — How she landed on LinkedIn ghostwriting
04:49 — Practitioner, not preacher: her profile as the proof
06:14 — "Who cares what I have to say?" — the executive mindset block
07:00 — The system: 10 questions, 30 minutes, one month of content
08:57 — When clients start bringing their own ideas
10:34 — Handling comments and engagement without profile access
12:20 — When a post catches fire (and the trolls show up)
14:21 — Coaching executives into video
16:25 — What to do when the call gives you nothing
17:43 — How often should a leader actually post?
19:44 — Is it the algorithm, or is it you?
22:04 — The production workflow: Otter, Claude, Google Docs
23:55 — Why a transcript can't capture excitement
25:01 — Rapid fire: the one habit to start this week
26:17 — Do comments actually help your reach?
28:38 — The Lunch Break newsletter
29:14 — The one habit to quit immediately
31:04 — LinkedIn's "seems like AI slop" button
33:01 — The posts she's most proud of
35:01 — Borrowing Gary Vee's $1.80 strategy
36:30 — If LinkedIn allowed only one post format
38:25 — Underrated creators worth following

Host: Barry Weston

Find Maria
LinkedIn
Website
Newsletter — The Lunch Break, every Monday at noon ET:

Mentioned in this episode
Nicole Ramirez on LinkedIn
Heike Young on LinkedIn

About Beyond Social

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