In this episode of On-Brand, Slightly Off-Topic, Morgan Kline, co-founder and CEO of Burn Boot Camp, joins the conversation to share her entrepreneurial journey and the story behind the brand’s growth. Alongside her husband and co-founder, Devan, Morgan helped build a fitness business centered on strength, confidence, and community. Burn Boot Camp started with parking lot workouts in North Carolina in 2012 and began franchising in 2015, encouraged by members who wanted to bring the experience to their own communities.

As Burn grew to more than 400 locations, Morgan helped develop the leadership and operational systems needed to support its franchise partners while preserving the personal connections at the heart of the brand. Throughout the conversation, she discusses the challenges of rapid expansion, choosing the right franchise partners, and creating a consistent member experience through Burn’s “blue carpet experience.” Morgan also shares lessons from building a business with her spouse, including defining responsibilities, establishing trust, and balancing vision with execution. The episode offers practical insight for franchise leaders, entrepreneurs, and anyone interested in scaling a business while maintaining a strong culture and a meaningful connection to the people it serves.