The 6 B's are the backbone of this whole show — and in this episode, Dr. Kylie breaks down all six, with real stories from seven years of building (and sometimes failing at) unconventional income. They are:

Build It: the three things every service-based offer needs — a timeline, a promise, and an easy button — including the honest story of a mastermind program that never sold, because it was missing the one thing that mattered most.

Brand It: why you are the brand no matter what you sell, and how to speak to the pain beneath the pain instead of the surface-level symptom.

Bank It: the day she gave away $200 of supplements for free because she couldn't say a price out loud, and the money-mindset shift that changed everything.

Become It, Book It, and Better It round it out: stepping into worthiness (imposter syndrome, failed board exams, and all), turning your phone into a stage, and why "done" beats "perfect" every time.

This is the framework every future solo episode builds on.

In This Episode:

• The Six B's Framework — the six pillars this podcast will build on: Build It, Brand It, Bank It, Become It, Book It, Better It
• Build With Timeline, Promise, Ease — the three things every service-based offer needs, and the difference between building a product vs. a service
• A Mastermind That Would Not Sell — the honest story of a program that failed three launches in a row because it had a timeline and an easy button but no clear promise; plus why she calls shutting down her seven-figure coaching business in 2025 a win, not a failure
• Branding Is You Plus Story — why you are the brand no matter what you sell (Russell Brunson and Alex Hormozi as examples), and speaking to the "pain beneath the pain" instead of the symptom
• Pricing, Worth, and Selling Reframed — the day she gave away $200 of supplements for free because she couldn't say the price out loud, and the money-mindset shift ("selling is something you do for them, not to them")
• Becoming Worthy of Bigger Goals — imposter syndrome, getting suspended from chiropractic school, failing her board exams twice, and why none of that ever tested what actually matters in business
• Book a Stage From Your Phone — why your phone counts as a stage, and how to use it to spread the word about your unconventional income stream
• Better It With Constant Innovation — "done is better than perfect," plus a tease of a new peptide pen innovating the peptide space

Which of the 6 B's do you need to work on first? This is the framework we'll build on all season — follow along, and see you next episode.

Thank you for being here and joining me on this Unconventional Income journey. I'd be honored for you to leave a review and share this with a friend or on your socials. Let's help more say "yes" instead of "no" due to money. We've got memories to make with those we love most.

Want in on everything I'm using and building right now?

• Hair care & peptides — my current go-to's for both, right here: drkylieburton.com
• Want to learn blood work & peptides? — I break it all down over on my Substack: https://drkylieburton.substack.com/
• Love podcasts? — Come hang out on my other podcast: PEPTALK: Peptides Unpacked
• Beehive Paint Packs — need a party activity that's great for all ages during this holiday season? Support this Unconventional Income stream and grab your paint kits at beehivepaintpacks.com
• Everything else (and then some) lives at one place: drkylieburton.com

Expect miracles,

Dr. Kylie Burton

Disclosure: some of the links above are affiliate links — if you purchase through them, I may earn a small commission at no extra cost to you.