3 Places to Look When Your Podcast Feels Like It Isn’t Working
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Way too often, I sit down with a coach or consultant who tells me their podcast just isn’t working. Then we start talking about their sales calls, and it turns out nearly everyone mentions the show, brings up an episode, or has already implemented something they learned from it.
That means the podcast is working. The problem is that getting the show done still feels too hard, too heavy, or like the juice is no longer worth the squeeze. Before you walk away from something that is already helping your business, you need to figure out what part of the podcast is actually creating the problem.
In this episode of The More Profitable Podcast, I’m walking you through the three places I look when a podcast feels like it isn’t working, even when it’s still bringing the right people into the business. We’ll sort out where the weight is actually coming from so you can fix the problem without changing a bunch of things that were never broken.
1:19 - How to tell whether your podcast is actually working
4:30 - Clarifying the job your podcast needs to do in your business
6:40 - Checking whether your podcast still matches your offers and ideal clients
10:24 - Building your show around the people who are actually paying you
12:57 - When the process of creating your podcast no longer fits your capacity
15:52 - A better way to batch podcast planning, prep, recording, and production
20:16 - Adjusting your podcast outline and recording process based on capacity
24:34 - What podcast production includes beyond editing the audio
30:16 - What changes when a strategic production partner owns the process
Mentioned In 3 Places to Look When Your Podcast Feels Like It Isn’t Working
Podcast Strategy Intensive
Podcast Production with Uncommonly More
The Podcast Newsroom
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