Three months ago, I decided to build a million-dollar company. What I didn't fully understand was that I was also deciding to become a CEO.

In this episode, I'm sharing the three biggest lessons I've learned during my first three months of making that transition (they are not the lessons I expected).

I talk about why I have to stop selling myself and start selling my systems, how becoming a CEO is actually increasing my significance rather than diminishing it, and why the quality of my tools and my competence in using them has become essential to my success.

I also share what my coaching experience is teaching me about meeting clients at their current level of readiness and building a company that can continue serving people without requiring everything to flow through me.

In this episode:

• Why what came naturally to me at six figures may not take me to seven
• The difference between selling your personality and selling your system
• Why codifying my intellectual property initially felt threatening
• How I confused being needed with being significant
• Why sustainable businesses must be built for more than one season of life
• What happened when I ignored my coach's recommended tool
• How systems are helping me reclaim time at work and at home

Becoming a CEO has required me to rethink how I sell, how I work, and where my value lives. I'm learning that my significance does not come from being at the center of every task. It comes from creating something powerful enough to exist beyond me.