3: AI: The Good, the Bad and the Ugly
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3: AI: The Good, the Bad and the Ugly
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AI is creating new possibilities for businesses and creative industries, but it is also changing established roles, working practices and the skills people have spent years developing.
Recorded live at LifeIn AI 2026, Paul Philpott is joined by Becky, Technical Director and co-founder of Plymouth based digital agency Elixel, and Gareth Allen from Digital Plymouth.
The conversation grew out of a recent Digital Plymouth event where around 80 attendees were asked whether they saw AI as a force for good or bad. Most found themselves somewhere in the middle.
They discuss the speed of AI development, the effect it is already having on software and creative businesses, where it can help people explore new ideas, and why AI generated information still needs to be challenged.
The conversation also considers AI marketing, governance, control and the choices businesses still have about where the technology does, and does not, belong in their work.
Recorded live at LifeIn AI 2026 at Market Hall, Devonport, Plymouth.
LifeIn AI 2026 was delivered in partnership with headline partner Babcock International Group. Devon Chamber was the Official Live Broadcast Partner.
Produced by Fresh Air Studios, live video podcast production.