『2Bobs—with David C. Baker and Blair Enns』のカバーアート

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

著者： David C. Baker and Blair Enns
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • How Sellable Are You?

    How Sellable Are You?
    2026/08/26

    In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) process to complete the sale.

    LINKS

    "How Sellable Is Your Firm?" by David C. Baker for Punctuation.com
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    22 分
  • Positioning, Strategy, and AI

    Positioning, Strategy, and AI
    2026/08/12

    Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning.

    Links

    Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

    Good Strategy / Bad Strategy by Richard Rumelt

    Playing to Win by Roger L. Martin

    The Lords of Strategy by Walter Kiechel, III
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    27 分
  • Employee Retreats for Remote-First Teams

    Employee Retreats for Remote-First Teams
    2026/07/29

    David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where online video meetings continue to fill our calendars and working from home is the new norm.

    LINKS

    "Investing in Ee Retreats at Remote Firms" by David C. Baker for punctuation.com
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    21 分
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