『2Bobs—with David C. Baker and Blair Enns』のカバーアート

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

著者： David C. Baker and Blair Enns
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Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Inside the Head of a CMO

    Inside the Head of a CMO
    2026/10/21

    Given the data from recent research about Chief Marketing Officers, David has four things creative agencies should keep in mind during sales and work interactions with them.

    LINKS

    "Inside the Head of a CMO" by David C. Baker for punctuation.com

    The Boathouse Fifth Annual CEO Study

    Confessions of a CMO: A Field Guide to How CMOs Are Evolving to Thrive Under Corporate Pressure
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    26 分
  • Get Your Freak On!

    Get Your Freak On!
    2026/10/07

    Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Because of this, the interesting people will win in selling their services and expertise.

    Links

    "The Interesting People Will Win" by Blair Enns for winwithoutpitching.com

    "The Fertility Crash Will Make the World a Small Town" by Tyler Cowen for The Free Press

    Jesse Ratner's March 27 LinkedIn Post about AI
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    26 分
  • Do You Need an Advisory Board?

    Do You Need an Advisory Board?
    2026/09/23

    We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don't have investors to answer to?

    LINKS

    "Do Independent Firms Need A Board?" by David C. Baker for punctuation.com
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    17 分
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