28: 5 Tools That Transformed Our Real Estate Business (ManyChat, CRM, AI + More)
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5 Tools That Transformed Our Real Estate Business (ManyChat, CRM, AI + More)
In this Agents Without Borders episode, we share the tools that most impacted our real estate businesses and how agents can use them at a basic level and build from there.
We highlight ManyChat for automating Facebook/Instagram DMs—especially using listing sneak peeks where prospects drop a keyword, receive templated info, and are asked if they want to tour, generating about two clients per campaign with strongest ROI on Facebook. We stress adopting a CRM (like Follow Up Boss) to capture notes, automate follow-up and event emails, and avoid missed touchpoints, noting Desi went from 24 to 89 deals after implementing a CRM. We also recommend using a calendar with time blocking, leveraging AI/ChatGPT for listing descriptions, social ideas, employee conversations, role-play objection handling, slide decks, and photo season changes, plus shared phone notes for team coordination.
00:00 Welcome and Setup
00:27 ManyChat Lead Machine
01:27 MiniChat Basics and ROI
04:07 CRM That Scales
06:02 Calendar and Time Blocking
07:14 AI for Real Estate
12:07 Notes and Team Sharing
13:19 Smartphone as Hub
15:19 Recap and Call to Action