270: What If Making Money Just Got to Be Easy
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If you've ever looked at your marketing and thought "I'm doing everything, why isn't this working," this episode is for you. Aimee unpacks the difference between activity and income producing activity, and the belief that's usually running the show underneath the busyness: if I'm not working hard, I haven't done enough.
She shares exactly where her own leads come from (it's probably not what you'd guess), why social media might be a nurture tool rather than a lead source for you, and what it means to give yourself permission to let go of everything that isn't actually moving the needle.
This isn't about doing less because you're burned out. It's about trusting that you've already found what works, and that it's allowed to be easy.
Cashflow Calculator: https://aimeecerka.com/cashflow
For the full transcript and all links mentioned, see the blog post: https://aimeecerka.com/270
Ready To Take Action: https://aimeecerka.com/podcastlinks