『250 Students in a Country Town of 50K | Luke Burnham』のカバーアート

250 Students in a Country Town of 50K | Luke Burnham

250 Students in a Country Town of 50K | Luke Burnham

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How a blue belt built a 250-student BJJ school in a country town — and why "not enough people" is the excuse killing most school owners.When Luke Burnham took over a struggling BJJ school in Mildura, he was a fresh blue belt in a regional Australian town of 50,000 people. Ten years later, he runs the biggest jiu-jitsu academy in town — 250 students, a First Nations scholarship program, and a full-time family business.In this episode, Nick Cownie sits down with Luke to break down exactly how it happened — including the mindset shifts, the marketing that actually works in a country town, the mistakes he'd fix if starting over, and the culture-first decisions that built one of the tightest jiu-jitsu communities in regional Australia.This is required listening for anyone who thinks their town is too small to build a full-time martial arts business.🔥 IN THIS EPISODE- Why starting a school as a blue belt is possible (and what to expect)- How word-of-mouth beats every paid ad in a regional town- Why chasing competition wins nearly ruined the kids program- The "50 kids, 1 competitor" reality every school owner needs to hear- The First Nations scholarship program keeping 17 kids off the streets- Why the small-town excuse is the biggest lie in the industry- How Luke turned a bullying incident at another gym into a family business- The COVID timing that nearly killed the school (and didn't)- Why family-first culture kills cliques and drives retention- Cooper Burnham's rise from BJJ prodigy to Netflix-tapped Korean influencer- How backpackers and international travelers make regional gyms world-class- The Michelle Nicolini moment that made Luke realise jiu-jitsu was for him🕒 TIMESTAMPS00:00 Intro01:10 Luke Burnham — 51, 4-stripe brown belt, gym owner 10 years02:28 The story of how a blue belt took over the gym04:31 The top challenges of starting a school before black belt07:57 Why "everyone has an opinion" is the noise you have to ignore10:22 The first 12 months and finding traction in a country town13:04 Where Mildura is and the population reality14:57 250 students full-time in a country town17:41 Marketing in a small town — word of mouth, Google, socials20:34 Rich in life, not rich in dollars22:15 The First Nations scholarship program26:31 The mistakes Luke would fix if starting over30:01 Why chasing competition wins was the wrong move32:35 Ellee Beckman, kids classes, and the fun-first philosophy33:24 The kids comp class that respects both worlds33:37 Cooper Burnham — 1st degree black belt, Korean influencer, Netflix36:35 Bodhi Burnham — brown belt, head kids coach38:00 Backpackers, judo black belts, and international training partners40:25 The one person Luke would love to roll with41:52 The Michelle Nicolini moment that changed everything43:58 Where to find Luke and Mildura BJJ🎯 Most martial arts school owners are one system away from consistent growth. Install the same systems used by real academies around the world:🤖 Enroll 365™ — https://enroll365.aiThe school that replies first gets the student. Enroll365.ai replies instantly, books the trial in chat, and follows up until the student steps on your mat.⚙️ Dojo Toolbox CRM™ — https://dojotoolboxcrm.comThe AI-powered operating system for martial arts schools.🌏 The Dojo Map™ — https://thedojomap.comConnecting the global martial arts community.🥋 DOJOCEO™ Mastermind — https://dojoceo.comMost martial artists open a school. The best operators become DOJOCEOs™.💬 GET THE TOOLS — COMMENT TO UNLOCKFind me on Instagram @dojoceo and comment one of the keywords below on any reel to get sent the resource:👉 Comment STUDENTS — Get a 30-day free trial of Enroll 365™ to stop losing money by automating your trial class bookings.👉 Comment CEO — Get details on the DOJOCEO™ Mastermind to learn how we turn school owners into millionaires.👉 Comment MAP — Get your martial arts school listed on the Dojo Map™.👉 Comment POD — Get the latest DOJO CEO podcast episode sent directly to you.👇 CONNECT WITH LUKE BURNHAMLuke Burnham is a 4-stripe brown belt under Thiago Faeda and the owner of Mildura Brazilian Jiu Jitsu — the largest jiu-jitsu academy in Mildura, Victoria. Over 10 years, he's built a 250-student family-run school with a thriving kids program, a First Nations scholarship program supporting 17 young students, and a culture that welcomes travelers, backpackers, and world champions alike.📸 Instagram: https://instagram.com/mildurabjj🌐 Website: https://milduraBrazilianjiujitsu.net👇 CONNECT WITH COOPER BURNHAMCooper Burnham is a 1st degree black belt under Thiago Stefanuti, multi-time medalist at Worlds, BOA Super 8 champion, and Korean influencer with 40K+ followers. Featured by Netflix during the Squid Game Season 3 launch.📸 Instagram: https://instagram.com/cooperburnhambjj📸 Korean Instagram: https://instagram.com/hojucooper⚔️ ABOUT THE SHOWMost martial artists open a ...
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