How long should you keep pursuing a potential MedTech customer before deciding your time might be better spent elsewhere?

When you're trying to grow MedTech sales in export markets, every potential customer can feel like an opportunity worth pursuing. But an enthusiastic meeting, a request for a proposal or repeated assurances of interest don't necessarily mean a sale is going to happen. In this episode, Hakeem explores how to distinguish genuine sales opportunities from customer interest, what to do when promising deals stop progressing, and why knowing when to redirect your efforts can be an important part of your commercialisation strategy.

In this episode you'll discover:

• How to establish whether a potential customer represents a genuine MedTech sales opportunity by understanding their need, priorities, budget and purchasing decision process.
• How to investigate why a qualified opportunity has stalled and distinguish a genuinely long healthcare sales cycle from a deal that's no longer progressing.
• Why deciding when to pause an opportunity and focus your resources elsewhere could help you generate more sales without permanently closing the door on a potential customer.

Listen now to discover how to qualify MedTech sales opportunities, make better decisions about stalled deals and focus your time on the customers most likely to deliver commercial results in your export markets.

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.