
#24. Steve Orenstein - CEO of an ASX listed company running Michael Saylor's BTC Strategy playbook
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In Episode 24 of the Independent Reserve Podcast, Lee Eaton sits down with Steve Orenstein, CEO of Locate Technologies. They discuss the groundbreaking initiative of incorporating Bitcoin into the company's balance sheet, making Locate Technologies the first ASX-listed Australian business to do so. Steve shares insights from his journey starting in 2014 with Zoom2U, and details the strategic shift towards integrating Bitcoin, inspired by Michael Saylor's playbook. The conversation dives into topics such as educating shareholders, overcoming resistance, the role of Bitcoin in long-term business strategy, and the broader global adoption of Bitcoin by businesses. It’s an engaging episode that bridges the world of traditional finance with innovative cryptocurrency strategies.00:00 Introduction and Episode Overview00:23 Meet Steve Ornstein: Background and Business Journey01:01 The Bitcoin Strategy: Inspiration and Implementation02:23 The Journey to Listing and Investor Reactions03:46 Understanding Bitcoin: Personal Experiences and Insights07:01 Challenges and Convincing the Board10:13 Future Plans and Market Reactions12:10 Bitcoin Adoption and Market Dynamics19:37 Personal Bitcoin Strategies and Reflections26:02 Closing Thoughts and Future Outlook34:11 Bitcoin's Influence and Public Perception36:37 Bitcoin Adoption and Custody Solutions38:42 Bitcoin in the Corporate World41:58 The Future of Bitcoin and Market Dynamics56:50 Quantum Computing and Bitcoin Security59:43 Personal Bitcoin Journey and Corporate Strategy