How to know what business to start is the question Erin Meinel gets more than any other, and the usual answers about passion and niche research are not how it actually happened for her. In this episode she tells the story of the 2018 season that turned into her first business, why she never planned to own one at all, and the single question that works better than any niche exercise.

This is the business side of the preparation season. It covers the inward work of prayer and wise counsel, the outward work of noticing what people already come to you for, and the honest line between preparing and stalling.

In this episode

• Why Erin swore she would never be a business owner, and what changed
• How her first business started with a problem she solved for her own family first
• The personal brand association you already have, whether you built it on purpose or not
• The better question to ask instead of what is my passion
• The inward and outward halves of preparation, and why you need both
• How to tell the difference between genuine discernment and stalling

Links mentioned

• Personal Brand Identity Quiz: erinmeinel.com
• Episode 17, on the personal brand you already have

About Erin

Erin Meinel is a former early childhood educator, entrepreneur, and homeschool mom to two boys. She is the founder of Erin Meinel LLC and helps homeschool moms build businesses that fit the life they are actually living. Find her at erinmeinel.com.

Resources

• erinmeinel.com
• Eternal Parenting on Substack: https://erinmeinel.substack.com/
• Personal Brand Identity Quiz: https://erinmeinel.myflodesk.com/discover-your-brand