When choosing an export distributor for your MedTech product, is bigger always better?

Finding a distributor with a large sales team, an established customer base and an impressive portfolio can look like the safest route into an export market. But size doesn't necessarily mean your MedTech product will get the attention, commitment or resources it needs. In this episode, Hakeem speaks with Beau Zorn about what really matters when selecting an export distributor—and why the right partner may not be the biggest name in the market.

In this episode you'll discover:

• Why a large MedTech export distributor with an extensive portfolio may not always give your product the focus and commitment it needs.
• What to look for beyond distributor size, including portfolio fit, market relationships, commercial commitment and their ability to build a compelling business case for your product.
• Why MedTech companies need to understand the export market themselves and demonstrate how they'll support the distributor rather than expecting them to build the market alone.

Listen now to discover how to choose a MedTech export distributor that will prioritise your product and give you a stronger chance of commercial success in your target market.

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.