We’re excited to bring you another episode with MUSIC FRONTIERS 2026🎵 partnership on Sound of Startups, Maurits Hagemans, Founder of Lotronics.

A strong startup often begins with a problem the founder understands personally.

Maurits has spent more than a decade around music, live events, technology, and electronic improvisation. That experience eventually led him to create Lotronic.live, a platform designed to give the live electronic improvisation scene a clearer place to connect, organize, and be discovered.

In this episode of Sound of Startups, Maurits Hagemans, explains how Lotronic connects artists, venues, listeners, and independent organizers, and why he has chosen not to charge artists for access to the platform. He shares the thinking behind the business model, the challenge of building as a solo founder, and the realities of self-funding a startup before reaching revenue.

We discuss identifying the real problem behind a product, knowing when to take advice and when to trust your own direction, and building a product around the needs of a specific community.

Maurits also reflects on the future of electronic music in an era of AI-generated content, and why live performance, improvisation, and human creativity remain central to his vision.

This conversation offers a practical look at bootstrapping, niche music-tech entrepreneurship, and building a sustainable business around an underserved community.

Hosted by Taj & Produced by Anplitude Ventures AS.