Have you ever found yourself shopping because you're stressed, anxious, lonely, bored, or overwhelmed?

You're not necessarily shopping because you need something. You may be shopping because you're trying to change the way you feel.

And while buying something might give you a temporary hit of relief, it doesn't make the emotion go away. Eventually, that feeling comes back—often accompanied by guilt, shame, clutter, financial stress, or regret. And that can send you right back into the emotional shopping cycle.

In this episode, I'm sharing a coaching call from inside my Overcoming Overspending community where we dive into why we shop our feelings away—and, more importantly, how to actually feel an uncomfortable emotion without needing to escape it.

We cover:

• Why shopping can become a form of emotional avoidance
• The hidden emotional "promise" behind the things you buy
• Why consumer culture teaches us that buying something will make us feel better
• The emotional shopping avoidance loop and why shopping can actually make the emotion you're avoiding worse
• The difference between running from your emotions like a sheep and facing them like a buffalo
• The 3 A's of emotional resilience: Awareness, Allowance, and Autonomy
• A practical 4-step process for actually feeling your feelings instead of shopping them away
• Why building your emotional capacity is one of the most powerful ways to change your spending

The goal isn't to never feel bored, lonely, anxious, ashamed, or overwhelmed.

It's to become someone who can say: I can feel this. I can handle this. And I don't need to buy something to make it go away.

Work with Paige:


Watch my free on-demand masterclass: The 3-shifts to go from emotional shopper to financially empowered

Join the waitlist for the Overcoming Overspending Book - Out in early 2027

Join Overcoming Overspending HERE

Connect with Paige Online:

Her Website

IG: @overcoming_overspending

TikTok: @overcoming_overspending

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