220. Behind the Retainly Launch: Our 30% Webinar Conversion Rate + What I’d Do Differently
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What happens when you stop treating a webinar like a webinar…and turn it into an actual online PARTY?
For the official Retainly reveal, I did something completely different from the legal webinars and online masterclasses I usually teach. No traditional slide deck. No script.
And you guys—it resulted in a 30% conversion rate.
But I don’t want to give you only the shiny highlight reel, because what happened AFTER the webinar was a whole other story.
In this episode, I’m taking you behind the scenes of our seven-week sprint to launch Retainly, what we changed about the webinar experience, the launch issues we absolutely did not anticipate, and what this growth is teaching me about building a tech company without running my team into the ground.
Tune in to hear:
- The simple shift that turned a traditional webinar into an “online party” and why it worked
- Why I ditched the slide deck AND the script for this launch
- The behind-the-scenes launch hiccup that had me devastated right after the webinar
- The big launch lesson Paige learned about who needs to be on standby when things go sideways
- What I would change about the way our team handles the next big launch
- The biggest lessons I'm taking into Retainly’s next stage of growth
Watch the webinar replay: https://getretainly.com/reveal-replay
Grab your founding member spot: https://getretainly.com/foundingmember
Additional Links and Resources:
Need 1:1 legal support for your business? https://griffithsuazolaw.com/
Join the TLP Facebook Community, a safe space to ask any questions related to the law or your business: https://tlpfacebook.com/
Visit The Legal Paige for contract templates, blogs, and additional legal resources: https://thelegalpaige.com/
Follow me on Instagram: instragram.com/thelegalpaige