#218 | Mission Matters Series: Donors Don't Fund What You Did. They Fund What Changed.
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"We served 200 students" is an output. "200 students gained mentorship, confidence, and career pathways" is impact. In this episode, Kyle explains the difference and why it changes everything about how you raise money. He walks through the Story of Impact framework and the Million Dollar Nonprofit Map. He also shows what a $1,000,000 year could actually look like, plus the five things that make that number possible. You'll leave with a strategic ask script you can use this week.
In this episode:
- Output vs. impact: "What did we do?" versus "What's different because we showed up?"
- The Story of Impact: Problem, Person, Proof, Pathway
- The Million Dollar Nonprofit Map: clarify impact, build the case, map your network, open doors, make asks, steward and repeat
- What a $1,000,000 year could look like, broken down by relationship type
- What makes the number possible: credibility, clarity, proximity, pathways, and rhythm
- Creating proximity with partners: invite, immerse, and innovate
- The strategic ask script
Timestamps:
- 0:00 You cannot scale impact alone
- 2:30 Output is not impact
- 7:00 The Story of Impact
- 11:00 The Million Dollar Nonprofit Map
- 15:00 What could $1,000,000 look like?
- 18:00 What makes the number possible
- 21:30 Creating proximity with partners
- 24:00 The strategic ask script
- 27:00 30 people, 30 asks, 7 days
Episode History:
- 0:00 Cold open
- 1:00 Why I'm doing this out loud
- 4:00 Why subtraction comes first
- 8:00 The three things I'm leaving in Q3
- 16:00 What I'm making room for
- 18:00 Cultural clutter for teams and organizations
- 22:30 How to let go without guilt
- 25:30 Guided reflection: your two columns
- 28:30 Challenge and close
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