What if the single most powerful sustainability tool available to any leader isn't a framework, but their own attention? This episode introduces the reticular activating system: the filter in your brain that decides what gets through to conscious awareness out of the millions of pieces of information arriving every second. You've experienced it without knowing it, you buy a red car and suddenly the same make and model of red cars are everywhere. The cars were always there. You just weren't primed to notice them.

This episode explores what happens when you guide your attention for sustainability opportunity. From the morning brief that changes what a team notices all day, to the walk through a property that surfaces what no audit ever will, to the connection between nervous system regulation and what the RAS can actually access, this is practical neuroscience applied to the work of building more sustainable hospitality businesses. When you train your attention to see things differently, that changes everything.

Two Homes is for leaders who know that lasting performance, for people and planet, starts from the inside out. Two homes: the one we inhabit within, and the one we all share.

Intro and outro music: Brooks, Kai Engel

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Two Homes is part of my business, Plastic Free Southeast Asia — an Australia Pacific specialist sustainability leadership consultancy, that is your partner in all authentic and aligned sustainability for tourism businesses and boards.

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Show Notes:

The reticular activating system is a network of neurons in the brainstem that regulates wakefulness and attention, filtering sensory information to prioritise what's relevant to current goals, beliefs and survival needs. It's the neurological basis for why we notice what we're primed to notice and why intention and repetition can change what we perceive.

Related Two Homes episodes:

Episode 2: The Nervous System of Sustainable Leadership

Episode 7: What If Your Body Is Your First Sustainability Audit?

Episode 15: What the Best Leaders Are Doing Differently

Episode 20: Why Greenwashing Might Be a Confidence Problem

Nia somatic movement practice:

https://www.nianow.com

Plastic Free Southeast Asia — sustainability leadership consultancy:

https://www.plasticfreesea.co