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https://pivot-to-ai.com/2026/09/16/chatgpt-ads-media-agencies-are-underwhelmed/ - blog post

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Sources:

• Inside the ChatGPT Ads Beta: What Australia's early tests reveal about the future of AI advertising https://www.adnews.com.au/opinion/inside-the-chatgpt-ads-beta-what-australia-s-early-tests-reveal-about-the-future-of-ai-advertising
• Media agencies underwhelmed by Chat GPT Ads performance https://www.adnews.com.au/news/media-agencies-underwhelmed-by-chat-gpt-ads-performance
• Industry calling for independent measurement of ChatGPT and Gemini: IAB https://mumbrella.com.au/industry-calling-for-independent-measurement-of-chatgpt-and-gemini-iab-935507
• ChatGPT advertising hits $US1 billion in annualised revenue https://www.adnews.com.au/news/chatgpt-advertising-hits-us1-billion-in-annualised-revenue
• Reimagining advertising with AI https://openai.com/index/reimagining-advertising-with-ai/

Extras:

• Ghost in the Machine on PBS (US) https://www.youtube.com/watch?v=dLQzVLtvdv8&list=UU9rJrMVgcXTfa8xuMnbhAEA

Previously on Pivot to AI:

• OpenAI tries ads in ChatGPT — but it won't save them https://pivot-to-ai.com/2026/04/29/openai-tries-ads-in-chatgpt-but-it-wont-save-them/
• video: https://www.youtube.com/watch?v=BEI5N3U3Mqo&list=UU9rJrMVgcXTfa8xuMnbhAEA

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