『2 Regular Guys Talking Decoration and Personalization』のカバーアート

2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

著者： 2 Regular Guys Talking Decoration and Personalization
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 2 Regular Guys... talking decorations, personalization and customization every Friday.2022 マネジメント・リーダーシップ リーダーシップ 個人的成功 出世 就職活動 経済学 自己啓発
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  • Turning Sustainability Into Real Business Growth: The Sustainable Merch Summit 2026

    Turning Sustainability Into Real Business Growth: The Sustainable Merch Summit 2026
    2026/04/10
    Sustainability is everywhere right now, but for most apparel decorators and promo professionals, the big question is simple: what actually matters, and how do you turn it into something that grows your business? This week, we’re joined by Jay Busselle and the media partners behind the 2026 Sustainable Merch Summit to break it all down. We talk about what people are really trying to figure out when it comes to sustainable merch, when sustainability becomes more than just a good idea, and how to separate meaningful action from marketing noise. If you’ve ever felt overwhelmed by certifications, skeptical of sustainability claims, or unsure how this fits into your business strategy, this conversation will help bring clarity. Plus, we’ll share what makes this Summit different and why it’s built to deliver real-world value you can actually use. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/FQXt-o2mz-g Dad Joke Terry: I always keep my guitar in my car now It’s good for traffic jams The Sustainable Merch Summit 2026 Aaron: Welcome to all of you. Jay, let’s start with what and when for this event. Terry: What are people actually trying to figure out when it comes to sustainable merch right now? For all three of us – this helps ground the conversation in real audience questions and sets up why this Summit exists in the first place. Aaron: At what point does sustainability move from a “nice idea” to a real growth strategy? For all three of us – Connects directly to business impact and opens the door to real examples from across the industry. Terry: A lot of sustainability messaging still feels like marketing. How can brands communicate sustainability in a way that actually builds trust instead of triggering skepticism?For Theresa – reinforce the pillar: proof over promises. Helps differentiate good vs lazy messaging Aaron: Certifications, materials, and claims can get confusing fast. How should people think about what actually matters vs what’s just noise? For Cassie– Supports the goal of simplifying the conversation and reinforcing clarity over claims. Terry: What makes the Sustainable Merch Summit different from other industry events or conversations happening right now? For all three of us – Gives us a chance to clearly position the event and invite people into the experience. Reinforces the collaborative nature of the Summit and the value of diverse, real-world perspectives. Aaron: Jay, where can people get more info, see the panelists, and register? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/sn-FUP-t1KU OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change
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    1 時間 7 分
  • Pricing Without Guesswork: How to Charge What You’re Worth

    Pricing Without Guesswork: How to Charge What You’re Worth
    2026/04/03
    This week, it’s just the guys and producer Erich Campbell tackling a problem we’re seeing way too often. Shop owners investing lots of money into equipment and then asking the most important question after the fact… what should I charge? If you’ve ever struggled with pricing, felt unsure about your numbers, or found yourself looking at competitors and guessing, this episode is for you. We break down what “value” really means in your business and why pricing based on cost alone keeps so many decorators stuck. You’ll hear how to move beyond features and start understanding the real value your customers are buying, including the emotional side that often drives purchasing decisions. We’ll also talk about why competing on price is a race to the bottom, how to uncover what your ideal customers are actually willing to pay, and how to communicate your value so your pricing feels justified instead of questioned. If you want to stop second-guessing your pricing and start building a business that actually supports your goals, this conversation will give you the foundation to do it right. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/4bxHtN7gxBU Dad Joke Aaron: Mary ran to Peter and said, “Jesus has risen!” Peter said, “No way!” Mary smiled and said, “Yahweh.” Pricing Without the Guess Work Aaron: As we were putting this show together and deciding what to talk about, I actually had 3 requests through SuperGamut from new customers asking what they should charge. They just spent a decent amount of money and had no pricing strategy other than to copy what we told them. And I get it. Pricing feels like one of those things you’ll figure out once you get going. We just want people to have an understanding of what pricing is really all about, so you can think differently about the way you price your products. We have seen way too many good people create an expensive job for themselves because of their pricing strategy, or lack thereof. This isn’t about formulas. This isn’t about copying your competitor’s price sheet. This is about understanding the value you actually bring to the table, who you’re best suited to serve, and how to turn that into pricing that’s both profitable and sustainable. If you get pricing right, everything else in your business gets easier. If you get it wrong… you stay busy, stressed, and stuck. So we’re going to break this into two parts. First, what value really means in your business. And then, how to translate that into pricing that actually works. And of course, we’ve got Erich Campbell here with us today to help us make sure we don’t leave embroidery behind. When you think about pricing, what does ‘value’ actually mean in your business? How do you measure the value your product delivers to customers beyond just features? Who should you NOT be pricing for? How do you uncover the emotional value—not just functional value—of what you sell? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/qTUv6QppU5Q OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, ...
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    1 時間 23 分
  • Employee Appreciation That Sells: Turn Retention Into Revenue

    Employee Appreciation That Sells: Turn Retention Into Revenue
    2026/03/27
    This week, we welcome back Dean Biscan to talk about a powerful opportunity many apparel decorators and promo shops are overlooking: employee appreciation and retention programs. While your customers are struggling to retain good people, there’s a real opportunity for you to step in as a strategic partner rather than just another vendor. Dean shares why this is becoming a major focus for businesses right now and how shops can position branded merchandise as more than just swag. We break down how to turn appreciation into a meaningful experience, build programs that drive real results for your clients, and show how this approach can open new revenue streams with customers you already have. If you’re looking for a simple, high-value way to stand out in your market, strengthen client relationships, and grow your business without adding new equipment, this conversation will give you a clear path forward. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/Ilg-fTm8RW8 Dad Joke Terry: Did you know you can actually major in Dad Jokes at college? Yeah, you can get a Bachelor’s Degree in Sigh-cology. Employee Appreciation Aaron: You were on recently, just give us a recap of what you’re doing right now in the industry. Terry: Employee Appreciation and Retention… give us the “Why?” from the standpoint of your customers. Aaron: So what we’re talking about here is how a decorator can help other businesses with their Employee Appreciation and Retention Terry: Why should apparel and promo shops be talking about employee retention and appreciation with their clients right now as a sales tool? Aaron: How can shops position branded merchandise as a strategic retention tool instead of just another swag order? Terry: How can appreciation programs become a true differentiator for shops in their local market? Aaron: How do you position yourself as a partner versus just another vendor? Terry: Give us some specific examples of decorated items you would use in a program like this. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/qTUv6QppU5Q OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows Impressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change
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    1 時間 10 分
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