『2 Regular Guys Talking Decoration and Personalization』のカバーアート

2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

著者： 2 Regular Guys Talking Decoration and Personalization
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 2 Regular Guys... talking decorations, personalization and customization every Friday.2022 マネジメント・リーダーシップ リーダーシップ 個人的成功 出世 就職活動 経済学 自己啓発
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  • From Blanks to Bold Prints: Apparel, Printing, and Packaging that Sells

    From Blanks to Bold Prints: Apparel, Printing, and Packaging that Sells
    2025/08/29
    This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overlooked role of packaging and shipping in building loyal customers. Whether you’re just starting or scaling your custom business, Angie brings real-world strategies to help you pick the right products, print with confidence, and keep customers coming back. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/d5EJLrTEht8 Dad Joke Aaron: I was on a diabetes awareness site, and it asked me if I accepted cookies. Is that a trick question? Blanks to Bold Prints Aaron: Tell our listeners a little about yourself and your journey in the industry. Terry: Over the past year, what changes have you noticed in how custom apparel businesses are marketing themselves effectively? Aaron: Where are you seeing the best ROI right now—email lists, vendor markets, local collaborations, or something else? Terry: How have platforms like Instagram Reels and user-generated content shifted the way you reach and engage customers? Aaron: What’s your process for helping customers choose the right blank apparel for their project? Terry: Can you share an example where the wrong blank choice caused issues and what you learned from it? Terry: How do you explain the differences between DTG and DTF to customers who don’t know the technical side? Aaron: What are some misconceptions people still have about these print methods? Terry: Why do you think packaging plays such a big role in branding and repeat orders?Aaron: If a new decorator came to you today asking, “What’s one piece of advice that will save me headaches down the road?”—what would you tell them? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/aT5cmkX-ejc OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Meadowlands, NJ - September 12-13, 2025 Impressions Expo Dallas, TX - October 2-4, 2025 Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else - - October 3,
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    1 時間 10 分
  • Marketing Better in 2025 and Beyond: A Simple Path for Small Business Growth

    Marketing Better in 2025 and Beyond: A Simple Path for Small Business Growth
    2025/08/22
    Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every new trend or burning out on busywork, you’ll discover a framework that helps small business owners simplify their message, attract the right customers, and build momentum with confidence. Whether you feel stuck, inconsistent, or just tired of guessing, this conversation will show you a clearer path to marketing better in 2025 and beyond. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/n08jct2a0Es Dad Joke Aaron: I saw a gentleman yesterday pulling aluminum cans out of the dumpster and he was crushing them. It was so depressing. (Soda Pressing) Better Marketing Strategies You were scheduled to present this seminar at GPX Long Beach, but GPX pulled back from education. Can you share a little about what happened there and why you still wanted to bring this message to people? GPX made a decision after I announced working with APAS to terminate their commitment to bring me out for shows as education. They wanted APAS to pay for the time, and that is not what this is about: trying to sell someone something. I respect their choice, but here’s the thing: small business owners are craving real strategies, not product demos disguised as classes. I felt strongly that this message still needed to be shared, so instead of leaving it behind, we’re bringing it right here to the 2 Regular Guys. You’ve been working with small business owners for nearly 30 years. Why do you think so many still feel overwhelmed or stuck when it comes to marketing? Most education, when it comes to marketing, focuses on the strategies. That's great when people have a foundation, but most small businesses don’t, so for them, marketing feels like a moving target. There are so many options—social media, email, ads, networking, SEO now AI, and they are all changing daily. People end up dabbling here and there but never feeling confident. And the reality is, it’s not that they’re bad at marketing. It’s that they don’t have a clear plan or foundation. That’s what leads to inconsistency and frustration and what feels like wasted time and money on marketing. So what is the answer? How can we all market better in 2025 and beyond? The way I’ve simplified it is by focusing on three core elements that every business can apply, no matter its size or industry. It’s not about copying someone else’s exact formula. It’s about having a framework that works for you. And once you see it, marketing becomes much less about overwhelm and much more about consistency and connection. In the seminar, I call it our marketing superhero plan and it is 3 simple C’sCLARITY – Define WHO you serve and WHY they should choose you. I have borrowed a saying that I like to use to remind myself of how important this is. “When you try to be all things to everyone, you end up becoming nothing to no one.” Who specifically is your ideal customer? Get crystal clear on your ideal customer and what they truly need, not what you sell.CONNECTION – Shaping how you market and going away from marketing being about selling, but instead about awareness that builds trust and relationships.
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    1 時間 3 分
  • Smarter Profit Strategies for Apparel Decorators

    Smarter Profit Strategies for Apparel Decorators
    2025/08/15
    This week on the 2 Regular Guys Podcast, we're joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line. Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices? PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop. Join 7,000+ decorators already using PromoHunt daily.PromoHunt.com News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/DeE8B982PwY Dad Joke Terry: I’m sharing the dad joke telepathically today Yeah, so if you think of something funny, that was me Smarter Profit Strategies Aaron: Let's dive right into pricing. What do most printers misunderstand about costing their work? Terry: What’s a common pricing formula or approach you see decorators using that actually puts them at risk? Aaron: Can you walk us through what a profitable job looks like vs a break-even one? Aaron: What should decorators consider besides just time and materials when pricing? Terry: What are the hidden “profit leaks” you see over and over again? Aaron: I know you typically work with larger shops, but for small shops or solopreneurs heading towards your ideal customer demographic, how can they begin thinking like profitable businesses? Terry: Have you seen any shifts in how successful shops are adapting pricing strategies in today’s economy, with supply costs, inflation, etc.? Aaron: What do you say to the shop owner who thinks they’re too busy to stop and figure out all their numbers? Terry: How can people learn more about what you do and follow you to connect? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://youtu.be/pwVa_erOBUA OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Long Beach, CA - August 21-23, 2025 Graphics Pro Meadowlands, NJ - September 12-13, 2025 Impressions Expo Dallas, TX - October 2-4, 2025 Cutting Through the Noise: Finding Success in the Wild West of DTF - October 2, 2025 at 9:00 AM - 10:15 AM Printing United Orlando, FL - October 22-24, 2025 Chaos to Clarity: The Mindset Shift That Transforms Everything - October 22, 2025, at 12:00 PM - 12:50 PM The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead - October 23, 2025 at 3:00 PM - 3:50 PM
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    1 時間 3 分
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