Chris Hanna opens this one cold: a beautiful video that does not explain who you are, what you do, or why you do it is a waste of money.

The word cinematic keeps showing up in consultations and proposal requests. Cinematic website intros. Cinematic social. Cinematic webinar content. Chris thinks most businesses asking for it are about to overpay for something that will not move a single deal.

Then there is the other side of the same problem. Trends. Three second boomerangs, dancing staff, and the same format Chris watched run back to back to back on Instagram, every industry using the exact same audio.

In this episode:

• Why high production can feel empty while a phone recording lands
• Chris admitting he has been guilty of chasing the polished version himself and watching the simpler one outperform it
• The team teaser video he saw and the money he suspects it cost, for almost no views and no message
• Real estate as the clearest local example: gorgeous drone footage that never mentions the neighbourhood, the property, or what living there is actually like
• A former client now doing content in house, pulling views into the millions, with business flat
• Why views do not mean anything unless they turn into calls, emails, DMs, and booked consultations
• Education, entertainment, and the edutainment middle ground worth thinking about
• Whether this is the TikTok effect, or businesses hiring young and outsourcing their voice to whoever knows the trends

The measurement problem sits underneath all of it. Most businesses are tracking the number that feels good instead of the one that pays.

Links

All In Content: https://allincontent.ca
All In Content Studio: https://studio.allincontent.ca
Chris Hanna: https://chrishanna.ca

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.