193: BPI Europe President Jo-ann Robertson on grit, curiosity and the bravery of big ideas
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193: BPI Europe President Jo-ann Robertson on grit, curiosity and the bravery of big ideas
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In this episode of Change Makers, Michael Hayman sits down with Jo-ann Robertson, the newly appointed President for Europe and Transatlantic Growth at BPI Group.
Self-described as "positivity personified" and fuelled by Glaswegian grit, Jo-ann explores what it takes to lead at a moment of intense global change.
From her roots in student politics to leading some of the world’s largest agency networks, Jo-ann has built a career on being a disruptor who values straight-talking above over-intellectualising. In this conversation, she discusses why this is a "bully pulpit" moment for modern leaders and why big ideas require brave communication to drive real progress.
As businesses navigate the current landscape, Jo-ann shares her insights on building resilient corporations, the importance of authentic purpose over performative action, and why a "North Star" vision is essential for stability. It's a look at why a bit of "grit in the oyster" is often the necessary catalyst for growth and why the best advisors are those who remain eternally curious.