19: He Built a SaaS Company From Scratch, Here's Why "Freedom" Almost Wasn't Worth It
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19: He Built a SaaS Company From Scratch, Here's Why "Freedom" Almost Wasn't Worth It
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Gary built myCRMsim, an SMS and CRM platform inside the GoHighLevel ecosystem, straight out of solving his own agency's problem. In this episode he breaks down why the "AI will build my SaaS overnight" fantasy misses the point, what he'd actually do differently if he started again, and why real freedom looks less like a beach and more like the discipline to know what you're willing to give up.
GUEST BIOGary is the founder of myCRMsim, an SMS and automation platform built as an alternative to Twilio inside the GoHighLevel environment. A former and current agency owner, he built the platform to solve his own problem first, then scaled it into a fully remote company spanning Australia, India, Colombia, Costa Rica, and Pakistan. He's rebuilt the platform from scratch once already to handle scale, and is now focused on removing himself from day-to-day operations while still shipping new features weekly.