If you've ever thought "I need to grow my revenue to fix my cash flow problem," this conversation is going to stop you in your tracks.

In this episode of the Law Firm Money Matters Podcast, Chelsea Williams sits down with Matthew Kerbis, founder of Practi.ai and host of the Law Subscribed podcast, to unpack why the way you're billing clients might be the actual thing keeping your firm financially stuck. Matthew built an entire platform around a simple idea: law firms should stop trading time for money and start building recurring, predictable revenue instead.

If you're tired of feeling like your revenue and your cash flow don't match up, or you've written off subscription billing as something that "won't work for my practice area," this episode is for you.

What You'll Learn:

• Understand why clients are paying for value, not for your time
• See how AI can turn a 10-hour task into a 15-minute task, without lowering your standards
• Learn why subscription billing works in every practice area, even contingency fee cases
• Discover why advertising your pricing online may actually help AI tools recommend your firm
• Understand the difference between a flat fee model and a true subscription model
• Learn why pre-selling hours is an ethical no-go, even inside a subscription structure
• See a real walkthrough of how a law firm sets up subscription tiers inside Practi.ai

Matthew Kerbis is the founder of Practi.ai, a subscription billing platform built for law firms, and host of the Law Subscribed podcast, where he's interviewed over 100 attorneys about moving away from the billable hour. He built Practi after running his own subscription-based law practice and wishing a tool like it already existed. Free resource: his NotebookLM tool at notebook.practi.ai lets any law firm owner ask questions and explore subscription structures for their specific practice area, at no cost.

MATTHEW'S LINKS:
Subscription Attorney Website
Practi.ai Website
Free Tool (NotebookLM)
Law Subscribed Podcast
LinkedIn

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website