#171 Asha Sharma: The Tech Outsider Reinventing Xbox
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#171 Asha Sharma: The Tech Outsider Reinventing Xbox
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Xbox has spent years acquiring studios, expanding Game Pass, and building one of the largest portfolios in gaming. But owning more doesn’t automatically mean running a better business.
This episode looks at Asha Sharma’s approach to reshaping Xbox around a more disciplined operating model. We get into her background outside traditional gaming, the influence of companies like Meta and Instacart, and what happens when a leader trained around data, margins, and operational efficiency takes control of a creative industry built on expensive bets, long development cycles, and unpredictable hits.
At the center is a tension bigger than Xbox itself: can you make creativity more efficient without squeezing out what makes it valuable? We explore studio closures and layoffs, franchise economics, Game Pass, Microsoft’s enormous gaming ecosystem, and the attempt to turn Xbox from a collection of ambitious assets into a more coherent and sustainable business.
Follow along for the next deep dive.
Stay curious.