Priya Malani spent 2013 feeding two people on forty dollars a week so she could keep building a company nobody had asked for yet. Fourteen years in, Stash Wealth has worked with thousands of what she calls HENRYs, high earners not rich yet, and she rents an apartment in the Financial District she negotiated below market. I have known her for over a decade and had no idea she was a professional ballerina first.

In this episode, she sits down with me to break down how she actually affords the lifestyle.

Priya and I walk through the $33K starting salary she negotiated at Merrill Lynch, the almost ten years it took before she was technically a six figure earner in her own business, and the flat fee pricing she tried first and why it didn't work. Plus, the $3,500 rent she kept flat for three years in Manhattan without a rent stabilized lease, why she sold her car, and how she decides the company can afford a new hire.

Priya reveals the magic number she uses instead of a budget, the sub savings accounts she runs for everything from travel to doorman tips, and the framework she gives clients whose income swings month to month. She gets into growing up in a high earning household that still felt like there was never enough, why she was offended when someone told her to sell the company for $10 million, and what she is working toward affording next.

Download Ashley's investing guide (https://www.thefiscalfemme.com/investing-guide) so the money you're setting aside actually works for you.

Learn more about Stash Wealth (https://stashwealth.com).

Follow Priya on Instagram (https://www.instagram.com/itspriyamalani/) where you get her free guide, The Only Money Move You Need to Make in Your Thirties.

Check out Ashley's Money Club (https://www.thefiscalfemme.com/money-club) to join a community of women unabashedly going after their money goals.

Take this quiz to get a personalized Wealth Building Blueprint (https://bit.ly/4v94g2C)