『163: Ayelet Segal - Cultivating Human-centered AI & Ai Change Makers』のカバーアート

163: Ayelet Segal - Cultivating Human-centered AI & Ai Change Makers

163: Ayelet Segal - Cultivating Human-centered AI & Ai Change Makers

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Professor Ayelet Segal, Human-Computer Interaction and UX expert and Head of the "AI & I" Lab of Bar Ilan's Faculty. Drawing on decades of experience in cognitive psychology, user experience, and technology innovation, she explains how AI can amplify rather than replace human expertise. She discusses human-centred design working on AI digital twins, personality-informed avatars, and why context and trust influence the quality of human-AI interactions. Ayelet describes how LLMs are not search engines but simulate our world and expand human capabilities. She shares how new methodologies are accelerating scientific breakthroughs. Ayelet explains how she is preparing emerging leaders to effect change, combining AI with soft skills to transform industries. KEY TAKEAWAYS [00:31] Visual communication studies leads Ayelet toward interactive media and human technology. [01:41] Her doctoral research explored touchscreen gestures for improved learning applications. [05:12] Every technological revolution creates significant human behavioural change. [05:45] Human-centred design combines cognitive psychology, design skills with emerging technology. [06:40] Effective innovation begins with human needs, expert input, and iterative testing. [09:14] Tech advances now enable more natural, human-centred interactions. [09:59] Video avatars can provide accessible, conversational expertise across many professional fields. [11:35] Digital twins use someone's knowledge base as well as their appearance and voice. [12:14] AI companions sustain 'natural' conversations by answering, encouraging, and remembering. [13:25] Video mentors generate longer, richer, more accurate interactions than text-based chatbots. [14:14] Natural conversation and proactive prompting can strengthen users' trust and engagement. [17:02] LLMs are not search engines. They simulate our world, including its strengths and biases. [17:40] Effective AI companions benefit from personalities appropriate to the specific professions. [18:36] Touchcast's avatars incorporate five personality traits as well as other parameters. [19:11] AI communication – to/from humans – should adapt language according to the audience. [21:21] Clear, defined context helps LLMs deliver more accurate answers. [22:30] LLMs gradually learn about the user, creating important foundation context about them. [23:55] Human-AI interaction is two-way, making individual accounts important for accuracy. [25:57] AI should become a cognitive partner that amplifies professional capabilities. [26:30] Professionals must creatively develop methodologies that expand their abilities with AI. [27:00] AI is transforming UX research, enabling greater scale, depth, and analysis. [27:30] AI-generated synthetic personas support research when human participants are unavailable. [29:01] Integrating AI throughout scientific research can enable new breakthroughs. [30:00] AI can help researchers rethink questions, not simply accelerate solutions. [33:21] New AI implementation roles require leaders who bridge technology and industry. [34:00] Students can become change makers using AI to identify transformative approaches. [34:57] AI implementation skills can accelerate graduates into meaningful management roles. [37:15] Successful change makers need skills in leadership, creativity, collaboration, and conflict mitigation. [38:00] Leading AI change requires gathering supporters and navigating organizational resistance. [39:00] Engaging deeply with AI now creates competitive edge for future leaders. [42:10] Even experienced AI experts feel overwhelmed by the technology's rapid growth. [43:13] People should focus on AI tools and developing solutions relevant to their profession. [44:27] Treat AI as a superpower extending your mind, capabilities, and professional impact. [44:48] Exploring real workplace needs can quickly inspire useful AI applications. [45:58] Despite genuine risks, AI can solve previously intractable global problems. [48:11] AI can advance sustainability, healthcare, education, and other critical domains. [48:40] Everyone can use AI's superpower to create positive global impact. [49:00] IMMEDIATE ACTION TIP: Explore one professional challenge and develop an AI-supported solution this week. QUOTES "We've experienced a few technological revolutions….Each time, for example, when we started to create the applications for mobiles, there was also a big behavioural change." "We have now a technology that could be finally much more natural and human-centred." Re LLMs "It's a simulation of our world and it comes with everything that we know about it. With the good things and the bad things and we need to treat ...
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