In this episode of FEEL SEEN Space, we sit down with Hannah Gottlieb-Graham, founder of the New York–based PR agency Alma Communications for a conversation about storytelling, cultural visibility, and the evolving role of PR in the arts.

Hannah shares her path from The New Yorker and Surface Magazine to leading communications at Aperture Foundation before launching Alma in 2019. Named after her mother, the agency reflects her upbringing in a family of writers and researchers — a perspective that continues to shape her relationship-driven work with artists and cultural institutions.

Hosted by Roxanne Doucet and Sara Van Pée, we explore:

· Starting a communications agency just before the pandemic and growing it organically with her husband through community

· The art of PR: translating artists’ visions into compelling stories and media visibility

· Working with emerging and established voices across photography, fashion, and contemporary art

· Why relationships, trust, and shared values matter more than traditional client structures

· The differences between supporting individual artists and large cultural institutions

· The shifting media landscape, from traditional editorial to social platforms and new forms of storytelling

· Staying curious: seeing art, reading constantly, and keeping a pulse on culture

This episode is a conversation about community, storytelling, and the work behind making artists, institutions and cultural projects truly seen.

Resources & Links

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Follow Hannah: ⁠@hannahgottliebgraham

Follow Sara: ⁠⁠⁠@saravanpe

⁠⁠⁠Follow Roxanne: ⁠⁠⁠@roxannedoucet⁠