157: What's After Black Tot + the Real Life of a Rum Brand Ambassador with Mitch Wilson
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157: What's After Black Tot + the Real Life of a Rum Brand Ambassador with Mitch Wilson
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Note: As a reminder, Rumcast Reserve bottles are officially available in stores and shipping from our online retailer! You can grab your bottles here.
You can watch the video version of this episode on YouTube.
In this episode, we caught up with Mitch Wilson just a week before the end of his 7-year run as the brand ambassador for Black Tot Rum to discuss his exciting next gig, reflect on his Black Tot tenure, and go deep on what it's actually like to live on the road as a brand ambassador.
We discuss:
The new role he'll be taking on in the rum world
Perception vs. reality of being a brand ambassador
What it's like spending 250+ days on the road in a year
The challenges small spirits brands face in the market
How big brands buy their way onto cocktail menus
The daiquiri strategy for becoming a brand ambassador
His first (and worst) masterclass performance
How to ask for better rum at bars without sounding like an asshole
The prospect of single-flagon Black Tot releases
And more!
As we mentioned at the beginning, come join us for the live Rumcast show on September 19 at Boston Rum Week!