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You're told to find the perfect plan, get qualified, wait until you're ready. Jodie Finnan has sat beside some of the most successful people alive - and says that advice is exactly backwards.

From Jamie Oliver's PA, to James Packer's chief of staff, to founder of her own consultancy - here's what 15 years at the top taught her:

→ "I don't have time" is a lie. It's fear. Winners act on the idea; everyone else explains why they can't.

→ Make your circle smaller, not bigger. Be the dumbest person in the room on purpose.

→ Mistakes aren't the risk - they're the tuition. The most successful people are simply the ones who've failed the most.

→ Australia is taxing and strangling its own founders. She's launching straight into the US and sourcing through Singapore, and she's not the only one.

→ The best brands are born from something true. Hers came from losing her dog, Harley - and became a mission to stop other owners feeling the same helplessness.

Honest, high-energy, and a little heartbreaking. Sit back and enjoy.

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