Marketing is not your biggest problem. Not knowing your numbers is.

In Part 2 of this conversation, Chelsea Williams sits down with Philip Fairley of Attorney Fuel to break down what’s actually working in law firm marketing right now — and why most firms are wasting money because they’re tracking impressions instead of client acquisition cost.

Haven't watched Part 1? Watch it here.

From LSAs and SEO to video strategies and client acquisition KPIs, this episode is a no-fluff look at how to build marketing that drives clients — not just leads.

If your firm feels stuck, burned out, or uncertain about what to invest in next, this conversation will bring clarity.

What You’ll Learn:

1. Why “more leads” is usually not the problem
2. How to calculate your true client acquisition cost
3. Why some firms are paying $1,800 per client
4. What makes LSAs work (and fail)
5. Why SEO is no longer a beginner strategy
6. The difference between tracking leads vs. tracking revenue
7. How video ads are outperforming PPC in many markets
8. What makes a strong law firm marketing offer
9. Why your intake team must know what a phone call costs
10. How to future-proof your marketing with data

Philip Fairley is the Founder and CEO of Attorney Fuel, the leading intake software and system that gives law firms clear data and nurtures every lead automatically. With 19+ years in legal, Philip has worked with over 23,000 law firms and is known for turning intake into a true sales engine through automation, smarter data, and monthly consulting. Philip holds degrees from Wheaton College, Keller Graduate School of Management, and Northwestern University, is a recognized expert on intake, lead conversion, legal tech and marketing. He is married with three children and enjoys the Arizona desert life, mountain biking, and coaching youth sports.

Philip's Links:

Website - www.attorneyfuel.com

Schedule Your Demo - www.attorneyfuel.com/demo

LAW FIRM MONEY MATTERS LINKS:

Video Podcast
Socials
Core Solutions Group, Inc. Website