144. Highly Visible, Highly Booked: How to get a year of leads from public speaking (1/7)
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Highly Visible, Highly Booked: Upgrade your stages, increase your leads, and grow your income (Episode 1 of 7)
Over the next 7 episodes, I'm going to run a special series: Highly Visible, Highly Booked: Upgrade your stages, increase your leads, and grow your income. This series is specifically for coaches and consultants because your speaking strategy should be connected to the business you already have. It's also the kickoff to my upcoming launch of The Visibility Shift.
A speaking engagement can keep bringing leads long after the event ends. Kimberly shares how a December 2023 event in Massachusetts continued to generate leads in 2026, then explains how coaches and consultants can decide what each stage should do for their business.
What You'll Learn- Why every speaking engagement needs a clear business purpose.
- How to use a room check to assess audience fit, offer fit, follow-up options, and the money math.
- Why a large or impressive event may bring few leads if the audience isn't interested in your work.
- How an opt-in and thoughtful follow-up can keep a conversation going after the talk.
- What job do you want your next speaking engagement to do?
- Are the people in the room likely to need or refer your work?
- What next step could you offer after your talk?
- Does the fee or potential business justify your time?
Join The Visibility Shift™ waitlist at kimberlybonline.com/tvs. The Visibility Shift™ is a 6-month experience for coaches and consultants who want a clear strategy for booking speaking engagements that grow their business.
If you'd like to read this series, you can subscribe and read the emails here: https://kimberlybonline.kit.com/