In episode 143, we're talking about why your promotion decision happens months before your review, not during it.

This one's for you if you're executing, delivering, doing the work, and still watching the title and the pay stay stuck. I'm breaking down the real timeline behind promotion decisions, the one bias working against you without you knowing it, and the exact first moves to make right now before performance cycle season hits.

In this conversation, I break down why waiting for review week is already too late, and what to do instead.

In this episode, I cover:

→ Why the promotion decision is made months before your official review conversation

→ How recency bias quietly works against even your best quarters

→ Why one single champion (just your manager) is never enough, and what I call the "leadership ecosystem"

→ How to start building your business case today, not the week before your review

Key Takeaways:

– Promotion decisions are made long before the performance review conversation happens

– Recency bias means your manager won't remember your February wins by October

– You need more than one person vouching for you across your organization

– Waiting until review week to build your case means you've already waited too long

Chapters:

00:00 Welcome + who this episode is for

01:07 Your promotion is already being decided

02:18 The real timeline: why cycles start months earlier than you think

03:23 Recency bias and why nobody remembers your February wins

05:33 The leadership ecosystem: why one champion isn't enough

06:47 Two client wins: new offers, new titles, in one week

09:07 Why this isn't common knowledge, and why it's not about hustle

10:07 Start now: build your business case before cycle season

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