『141: How to Build an Email Funnel That Sells, with Allison Hardy』のカバーアート

141: How to Build an Email Funnel That Sells, with Allison Hardy

141: How to Build an Email Funnel That Sells, with Allison Hardy

無料で聴く

ポッドキャストの詳細を見る
概要
 Six months pregnant, Allison Hardy got called into HR and lost her job as a tenure-track college art professor. The business she built after that layoff runs on email, and today she teaches founders an email funnel strategy that sells their offers while they’re busy serving clients. If you have a few hundred people on your list and haven’t written to them in months, this conversation will have you opening a blank email before it’s over.Allison and I met at a podcasting conference, where I signed up for her membership on my phone halfway through her breakout session. We talk about why email still outperforms social media for reach, what belongs in a funnel versus your regular mailing list, how she uses AI to write email sequences without flattening your voice, and the online business trends she’s watching for 2027.What You’ll LearnWhy a 20% open rate on a list of 1,000 puts your message in front of more people than 1,000 Instagram followers will (and why Allison’s clients often see 40 to 50%)The two buckets of email marketing and what each one is supposed to doHow to map the gaps between someone downloading your freebie and being ready to hear your pitchWhy a subscriber going through the same funnel three times before buying is perfectly normalWhat AI can do for your email copy, and what to feed it so the output still sounds like youEmail Funnel Strategy HighlightsTimestamps are estimates from the raw recording. Verify against the final edit.[00:58] Allison’s layoff at six months pregnant, and the personal training business that pushed her into email[03:55] Jenna Kutcher’s six-month nurture sequence, and why you don’t need one[05:35] The case for email: it changes slower than social, reaches more of your audience, and lets you link out without penalty[08:39] Funnel versus mailing list, and why the goal of your list is getting people back into a funnel[09:36] Filling the gaps between the lead magnet and the pitch[11:36] The ten AI bots inside Emails That Sell, including Polly (pitch sequences) and Nelly (nurture sequences)[14:38] Why Allison is moving her bots off ChatGPT and onto a new platform called Wave[17:47] Can you trust AI output without the education behind it?[22:05] Are digital courses still worth creating?[25:17] Trends for 2027, including the webinar Allison has run monthly for two years[26:47] The founders who will pull ahead next yearWorth Screenshotting“I’ve had people that go through the same gosh darn email funnel like three times and then they finally buy.”— Allison HardyResources MentionedEmails That Sell membership: allisonhardy.com/emails-that-sell14-day trial for $24: allisonhardy.com/emails-that-sell-trialAllison on Instagram: @allison_hardyMy recent episode on how AI is making people averageBefore You Send Your Next EmailEvery sequence Allison described ends the same way, with a click to your sales page or website. If that page is confusing, outdated, or buries the next step, the email did its job and the website lost the sale. Grab the free Brand Audit Scorecard at jantouchberry.com/scorecard to grade your site’s conversion path before you build the funnel that points to it.What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SSubscribe to the newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #thebetterbrand and tag us ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません