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#14 How can neuroscience help us catalyse sustainable change?

#14 How can neuroscience help us catalyse sustainable change?

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 How can we make sustainable behaviours more appealing? Dr. Brandi Shaw Morris suggests that neuroscience can help us catalyse sustainable change by understanding how our brains work and what drives our behaviour. Brandi has worked in both academia and the private sector for more than 15 years. Currently, she is an assistant professor at Aarhus University in Denmark. Conducting research at the intersection between sustainability and neuroscience, Brandi believes that by understanding our brain's natural tendencies, we can design interventions that nudge people towards more sustainable behaviour. In this episode, we learn from Brandi about the importance of changing people's minds before we can change entire systems – and about the role of communications and storytelling in doing so.

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