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Chris Maffeo is welcoming Micaela Pallini, the fifth-generation CEO of Pallini and the chemist behind its premium Limoncello di Amalfi.

How does a 150-year-old family company keep reinventing itself without ever betting the business?
Why did the world's best-selling Limoncello go export first and reach Italy only through duty free?
How do you brand a category where half of it is still sold unbranded?
And what does it really take to be ready when a trend finally arrives?

Find all episodes featuring Micaela Pallini at themaffeodrinkspodcast.com.

Timestamps:

• 00:00 Rome Neighbors Meet
• 00:26 150 Years of Pallini
• 01:42 From Anise to Exports
• 05:05 Healthy Family Growth
• 12:08 Betting on Limoncello
• 13:37 Amalfi Recipe Secrets
• 18:23 Rome Duty Free Breakthrough
• 24:27 Spritz Boom After Covid
• 27:21 Branding in Unbranded Bars
• 29:11 Zero Proof Limonzero
• 34:07 Chemistry Behind the Blend
• 40:04 Taking Over as CEO
• 44:57 Legacy and Final Thoughts

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MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.

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