127. How Telkom Rebuilt Customer Trust: Gugu Mthembu on Why Trust Is Built Beyond Advertising
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
127. How Telkom Rebuilt Customer Trust: Gugu Mthembu on Why Trust Is Built Beyond Advertising
-
ナレーター：
-
著者：
When Gugu Mthembu joined Telkom, the business faced a major challenge: rebuilding customer trust.
In this episode of Marketing Masterclasses, Gugu explains why this could not be achieved through advertising alone. Every part of the business needed to work together to ensure that the customer experience matched the brand promise.
She also shares her journey from information technology into marketing and how systems thinking taught her to connect the dots between customers, operations, finance and technology.
The conversation explores the evolving role of the modern CMO, how to use AI without losing originality and why creativity should be viewed as a driver of business growth.
Gugu also shares why curiosity, discipline and adaptability have shaped her career and remain essential for the next generation of marketers.