Hey everyone, today I'm joined by Albert Banks.

Albert runs Apertus, an advisory firm that helps agency and professional services owners get their operations and finances ready for a sale, whether or not they ever actually sell. He built and sold two agencies himself, first Myjive in a partner-driven exit, then Union in a fully deliberate process he ran years in advance.

I wanted him on because most agency owners never seriously prepare to sell, even though it's probably the biggest asset they'll ever own. Albert is blunt about what that takes: chasing profitability over vanity revenue, building a business that runs without you, and knowing exactly how a buyer will value your agency before you ever sit across from one.

In this episode, we discuss:

• Why only about 1% of agencies ever reach a real exit
• The real reason owners get stuck and can't get out of their own business
• How agencies are actually valued, and the biggest surprise owners get about their own pay
• Why more agencies are doing "bolt-on" acquisitions instead of waiting for a full exit
• And more...

You can learn more about Albert Banks on LinkedIn, or check out Apertus if you want help running your agency like you're built to sell it.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.